Essers Fitness
Branding, presentation deck design, layout design
Marketing materials for an LA-based personal training studio
A couple of projects I have had the pleasure of working on are for Essers of Los Angeles, a small personal-training studio that promotes sustainable weight-training and functional lifestyle habits. While Essers had a starting brand style somewhat in place, I was tasked to elevate it and design a powerpoint presentation as well as internal and client-facing "playbooks."
Audience
As a designer, your target audience members are crucial in informing your design decisions. For Essers, the audience varied by project but there were multiple: new and potential clients, current internal employees, and new and potential employees.
Pain Points
Fitness is a large part of my own life, and I have downloaded many fitness / internal guides that lack skillful design. Oftentimes these programs are hard to follow and understand. Design is a tool that can bridge the gap between confusion and understanding. One of my biggest goals for this project was to present the large amount of copy my client gave me in an approachable and seamless manner.
